cerstrand_mace on "the_title as category in query"

My question is rather simple. Is it possible to use the title of the current page as the category in a query array?

I guess it would look somewhat like this but I haven't got it to work:

<?php
		// The Query
			query_posts(array( 

				'post_type' => 'product',
				'cat' => the_title()

         ) );
?>