lokust on "Custom post query"

Hi, I have a custom post type to show some products.
I need to sort those products on the archive index page by name.
However I need to exclude a word "XYZ" from the ordering:

Product names are as follows and in the order they should appear:

XYZ Product a
XYZ Product b
Product c

Is there a way to do omit "XYZ" from the name ordering in the post query?